"The true secret of happiness lies in taking a genuine interest in all the details of daily life."
— William Morris

Welcome to Alice Herring, a textile studio creating interior textiles, homewares and stationary inspired by the beautiful details found in the English countryside.

Before I began my studio, I spent over fifteen years working as a fabric buyer and textile artist within costume departments of the film industry. Film taught me to look closely—to notice atmosphere, age, light, texture and emotion. This way of seeing continues to shape every collection I create today and fosters my love of story telling. As a textile artist I work with colour every day and carefully consider the relationship between hues and the emotional response they evoke in my patterns.

I am fascinated by stories told through texture: the aged surface of oak, the rhythm of dry stone walls, tractor tracks pressed into muddy fields, trailing wisteria, softened linen and marks left by time. Texture reveals nature’s own patterns, reflects the hand of the maker and connects us to history and place.

With my love of tradition, heritage craft and landscape, my designs bring a sense of calm, elegance and story into the home.

I believe our homes should welcome us, reflect who we are and become the backdrop to the memories we make with family and friends. The objects we choose to live with shape how our homes feel—and for that, they deserve to be beautiful.

Every design is printed on natural cloth and proudly made here in the UK.

Thank you for visiting my studio. I hope you'll enjoy exploring the collections, following along on Instagram and joining my newsletter for seasonal updates, new collections and stories from the studio.“